Move over Apple Watch, and say hello to the Fibit era. With the success of big companies like Apple, Samsung, and Motorola with their fitness devices, other companies have been struggling to stay relevant in the tech world. However, Fitbit has maintained its high status amongst its users. Store giants like BestBuy, Target, Costco, and Walmart have sold Fitbit devices for about 7 years. It was not until 2015 that Fitbit began receiving widespread attention. Since then Fitbit has continued to innovate the fitness device business, creating new versions of fitness trackers and expanding their collection. According to DMR, a company dedicated to collecting statistics on new tech products, Fitbit has 19 million registered users as of 2015. Currently, the Fitbit Charge HR is most favored by customers. The Fitbit is both a heart-rate monitor and calorie counter and its worn on the wrist. It tracks the person’s activity throughout the day and night using an altimeter. The activity is displayed on small screen, which can also be used as a caller ID. DMR states that about 9.5 million people were reported to be active Fitbit users in 2015. Brett B, a respiratory therapist from Indiana reported to have taken a million steps in a month using his Fitbit fitness tracker. In a blog he stated “He was fascinated with tracking his steps in real-time and loved how the social factor played into his competitive side”. He expressed that he enjoyed being able to share his Fitbit activity with his family and friends, which motivated him to reach his goal of 10,000 steps a day. Before he knew it, he had surpassed his goal reaching a whopping million steps. Brett stated “I started feeling healthier and had people telling me I looked great, which makes me feel better than I’ve felt in years”. He claimed that his Fitbit tracker changed his life. Along with Brett, millions of people are improving their health with the help of Fitbit trackers. Before Fitbit, it was challenging to track health activity as technology had not progressed compared to present times. Fitbit has received little negativity from customers, which explains the millions of successful stories today. Customers have expressed how affordable the Fitbit is compared to other devices sold by big companies. As of today, the Fitbit Charge HR goes for $149.95, according to a Wearable article.
Its clear that Fitbit has completely changed the wearable tech market. According to DMR, Fitbit shares 34.2% of the wearable tech market with other companies. About 45,000 stores carry Fitbit products in their stores, explaining the increase of their revenue throughout the last couple of years. Fitbit continues to grow and will see bigger developments as Fitbit is now a public company in the stock market. According to DMR, Fitbit’s projected revenue for 2015 is about 1.7 billion dollars. With this much success in only 9 years, we presume Fitbit will continue to develop and impact the technology world.
The Apple Watch continues to attract potential buyers into adopting Apple’s newest timepiece technology. This is the first time Apple Inc. has focused on a product outside of the computer world. According to an article in Forbes, the Apple Watch release was the start of a new era for smart watch technology around the globe. Samsung is currently Apple’s biggest competitor having introduced the Samsung S9110 Watch Phone. Since then Samsung has released several watches. This lead to Apple’s development of an innovative device to transform smart watch technologies. Samsung S9110 introduced the world to the first color screen watch that had a scratch resistant display. The Samsung S9110 allowed customers to send SMS, Email, and MMS messages to preferred contacts. Similar to Samsung, Apple intentions for the Apple Watch was to facilitate iPhone owners with a device reliable for everyday use. Forbes stated in their article that Apple sought to include popular assistant Siri, Apple Music, Apple Pay service, and reliable apps downloadable for both the watch and iPhones. Smart watch is still fairly new in the technology world, so it has yet to reach its critical mass.
Nonetheless, DMR a website dedicated to inform the public on technology stats said the Apple watch has sold more than 50% in the year 2015. They also stated that Apple has sold 7 million watches to date. One of the services frequently used by Apple watch owners is the Apple Pay service. This allows you to pay at selected participating business with either your iPhone or Apple watch. As of August 2015, the Apple Pay feature is being used by at least 80% of owners daily. Even though the Apple watch is in its early stages of the diffusion theory, we see members of society considering the adoption of this technology. The future generation is adapting to the idea of a technology based world. Apple watches are becoming useful tools for individuals seeking healthier lifestyles, financial flexibility, and daily wrist assistant.
Released only 9 months ago, the Applewatch has already generated about 21 million dollars in revenue. According to Wristly, a company dedicated in researching high tech smartwatches, about 12 million Applewatch have been sold since its launched in April 2015. Technology critics have expressed both positive and negative reviews on Apple’s newest invention. Before I continue, lets reflect back to when having a watch was simply used to check the time.
Watches have been around for centuries. The watch continued to be a tool frequently used by older people until companies like Motorola, Samsung, and Apple began designing around the idea of creating a digital smartwatch. In 2009, Samsung was the first to produce a color screen smartwatch, called Watch Phone. With its biggest competitor selling the idea of a smartwatch, Apple began designing the ultimate smartwatch device. After years of designing, Apple finally introduced, what they called their “best invention yet” during an unveil of the iPhone 6 in 2014. Apple costumers were eager to get their hands on the watch, however production delayed as Apple felt the need to tweak somethings on it. People expressed wonders of the Applewatch. Communication theorists explain in their Technology Acceptance Model two key factors, Perceived usefulness and Perceived ease of use. Comments made by potential buyers, produced the idea of the Applewatch being perceived as useful. According to Wristly, 61% of people stated to be more fit with the Applewatch. This falls under the relative advantage category within the Diffusion of Innovations Model. Potential buyers saw an advantage to using an Applewatch, mainly for gathering daily physical activity movement.
Before the idea of owning an Applewatch, measuring physical activity data such as steps, calories, or heart-rate was difficult to obtain on the go. Usually, a most common place to see accurate exercise data was only on fitness center machines. Without the convenience of fitness machines displaying our physical activity data, workout summaries are considered to be unknown! The AppleWatch is expected to apply the advantages of new hands-free technology, while allowing the consumer an effort free experience. A device of this kind is only possible now because of the technology advances present in todays time.